C197 Explosive Advertising Effects
Jason was standing in front of the entrance of the Halmart. From time to time, he would stick his head out and observe what was happening in front of him.
Although the Halmart relied on the advantage of the price war to make the Beautiful Family Mall scarce, their opponent was surprisingly calm and composed, which made him feel uncertain.
After talking to West on the phone, his superior praised his work for the past two days, which made him relax a little.
Although he had a vague premonition in his heart. However, the explosive popularity of the Halmart and the cold and quiet Beautiful Family Mall had formed a sharp contrast, which made him feel relieved.
No matter what, in the face of an absolute advantage in price, the Beautiful Family Mall's business would never improve.
It wouldn't take too long. If they persisted for a month, Beautiful Family Mall would face the danger of closing down.
Furthermore, in order to get rid of the root of the problem, Jason would go to a few well-known media outlets in Linjiang City in the afternoon to discuss some interesting news about the retail industry. At the same time, he would let them come to the bustling Halmart and the deserted Beautiful Family Mall to make a deep contrast.
He would then use the flowery pen of these reporters to vividly describe the degeneration process of the former retail giants of the Beautiful Family Mall. He had to make it on paper and make it vivid!
He wanted to let all the citizens of Linjiang City see the scene of Lee Lingwei, the rising star of the business industry, falling with each passing day. Facing the pressure of his competitors, he was defeated without a fight, defeated, and defeated...
Jason had used this technique countless times under West's guidance.
Every time, he relied on his powerful capital and background to compete against the media maliciously. He also bought the media to create hype to fool the ignorant masses. In the end, many of China's new and outstanding companies were crushed under the suppression of multinational corporations.
These moves were used with the experience of Old Daoist Jason. He was extremely familiar with them. He could kill a chicken with a butcher's knife.
When the Halmart had taken over all the customers of the Beautiful Family Mall and destroyed the Beautiful Family Mall, he would suddenly raise the price, and take back all the losses he had suffered in the past.
There was no free lunch in the world. All the customers in the past would have to spit out all the money they had!
When he thought about monopolizing the retail industry in Linjiang City, Jason's eyes revealed an extremely proud expression.
He turned around and instructed the female secretary beside him. "At noon, help me reserve a seat at the best restaurant in Linjiang. I want to treat the reporters from the major newspapers and TV stations of Linjiang to a meal. " Also, help me prepare some gifts as a meeting gift. "
His eyes were gloomy. Obviously, he was prepared to punch Lee Lingwei with a combination of fists.
This was the reason why Jason was able to take John Connor's seat and take over the Halmart.
He had worked in several multinational corporations. How could he deal with the newly emerging companies in Huaxia? It could be said that he could do it with ease. In the past, the people in Z Country had wiped out all traces of their Coke, and many of the excellent cosmetics brands in Z Country had been bought by him.
"The masses are blind. As long as they control public opinion, they control their brains..."
This was what Jason believed in, and it came from the mouth of a certain Jewish master.
A nuclear leak had occurred in the East Ocean, and it was a country that could force people to snatch salt. The power of public opinion was obviously inestimable.
"Lee Lingwei, let's see how you die this time!"
Jason leisurely tidied up his luggage and brought his secretary to sit in the Cadilan and head towards the restaurant.
At the same time, Lee Lingwei, who was monitoring his every move in the warehouse.
He watched as dozens of skilled workers from Huaqiang North copied the phones one by one and wrapped them with a new film to make brand new fruit phones. One by one, they stacked them neatly in the corner of the warehouse.
He could not believe that the price of packaging for 5,000 phones was only 100,000 yuan.
These workers moved extremely quickly. 5,000 phones, in just one morning, they had already destroyed more than half of them. Lee Lingwei estimated that all the work would be done by 5: 00 PM, and he would be able to push five thousand fruit phones into the market.
"Tomorrow will be the day of a full-scale counterattack..." Lee Lingwei's eyes were like iron, and he knew that it was the most critical moment.
He walked out of the warehouse and looked at the cold and clear supermarket. All the employees were depressed and worried.
He did not change his expression because of the small setback in front of him. Instead, he showed a smile on his face and confidently said to the people around him, "In the afternoon, hang up the billboard for the promotion event. We will officially fight tomorrow. I've had enough of these two days. Tomorrow, I will teach Halmart how to do business. "
This battle must be fought and won!
Lee Lingwei knew that this was not only related to his own life, but also the economy of the people in Linjiang City.
Once Beautiful Family Mall fell, as the new retail giant of Linjiang, Halmart would rule the entire city.
The habit of capitalists would definitely start sucking blood after monopolizing the market.
They would silently raise the price of the goods a little bit.
Over time, they would achieve the goal of exploiting the labor of the people...
This was also what the people said, The price of goods was rising every day for one of the reasons.
...
The benefits of Halmart were still continuing. The extremely cheap goods were almost being sold all over the streets and alleys of Linjiang City. Basically, all the consumers in the Linjiang City knew about the consumption of the Halmart.
In the afternoon, the number of people in Halmart did not decrease but increased instead. It was to the extent that they could not even squeeze their way in.
In Lee Lingwei's eyes, he saw trucks carrying fresh vegetables, eggs, fruits, and rice. They were moving things crazily inside without stopping. There were also daily necessities, cosmetics and clothing, as well as cars of electronic products such as fruit phones.
A fruit machine that usually cost 6,000 RMB. Now, it only cost 4,200 yuan. Furthermore, there was a chance to get a free lottery ticket. It was so good that it was scary. The exaggerated drop in price was comparable to the light rod festival's Taobao...
The newly opened Halmart was blown to the top in the crowd of people who were in a rush to buy things.
The sky had just turned dark and there were no customers outside the Beautiful Family Mall's supermarket. The Beautiful Family Mall, who had been biding their time, finally made a move.
Two renovation workers suddenly slid down a huge advertisement poster from the roof of the Beautiful Family Mall, instantly attracting everyone's attention.
Some customers raised their heads to look. Under the huge advertisement light, they immediately recognized the content.
"November 13th, Beautiful Family Mall's major promotional event. Shopping points for fruit handphones."
Lee Lingwei's advertisement was very simple. He did not intend to play such a wonderful flower job. As long as he was a former member of Beautiful Family Mall, as long as he had enough points, he would give him a fruit phone for free.
Anyway, a fruit phone did not cost money. Although his discounts were smaller than the Halmart's, he did not need to pay for the promotion of a large fruit phone. Therefore, after Lee Lingwei calculated, he confirmed that this event would not cause any damage to the Beautiful Family Mall's account.
In fact, if he did it properly, he would make a small profit.
The Halmart gave a 50% discount. This was a definite loss.
The Beautiful Family Mall would only give him a 20% discount. It just so happened to be a price that wouldn't make a loss. It had a little bit of profit.
Under normal circumstances, the consumers would only choose a store with a 50% discount. But after Lee Lingwei launched the credit points exchange for the fruit phone, the solution was completely different.
His requirement for points was very low. He only needed 4000 points to exchange for the fruit phone.
And 4000 points, that was only 4000 yuan. The market price of a fruit was already 6000 yuan.
The consumers took out their fruit phones and directly sold them. They could even earn 2,000 yuan, which could be considered to be a very good deal...
Lee Lingwei marked down the rules of the event. There was a limit of 5,000 units, and it would only be sold after it was sold.
This way, the Beautiful Family Mall would ensure that the number of customers for a day would be at least 5,000 or more. Furthermore, the daily turnover would be at least 20 million per day. This was an exaggerated figure.
Even when the Beautiful Family Mall's business was at its peak, the turnover for a day in the shopping mall had never exceeded 10 million.
If the promotion was successful tomorrow, it would definitely make Beautiful Family Mall more popular than Halmart, making the newly opened super giant's meticulously planned activities a joke.0
At eight o'clock in the evening, Lee Lingwei sat in his office. He turned on the television and watched the Landscape TV on time.
Tonight was his advertisement, and it was the official day of the broadcast in Landscape TV.
Because of Yang Annqi's endorsement, this advertisement had already become popular on the Internet before it was even broadcasted.
With her extremely high popularity, her several million fan club had long brewed and warmed up on the Internet, flattering her endorsement to a new height.
Everyone was waiting to see Yang Annqi's new endorsement. She would be able to do it. What kind of advertisement would it be...
In the golden period of Landscape TV, the exclusive theater started.
According to the usual practice, there would definitely be an advertisement before the television series was broadcasted. Today was no exception. The audience saw the goddess in everyone's heart, Yang Annqi, gracefully appear in front of the TV. She playfully blinked her eyes and stretched out her slender and white fingers. Above her fingers appeared the logo and advertising slogan of the Beautiful Family Mall.
Yang Annqi used her gentle tone and said with deep affection, "Beautiful Family Mall, buy it easily. Beautiful Family Mall reminded you to watch it. Landscape TV only plays the theater. "
After that, they officially entered the two official commercial films.
The two small episodes created by Lee Lingwei. Yang Annqi looked on the television and grasped the mentality and expression of a female shopper vividly and vividly. There was a little bit of playfulness in her elegance and a little bit of mischievousness in her slight intellectual nature. It was a typical representation of a familiar female.
"F * ck, Yang Annqi's acting is too good." Lee Lingwei had to admit that professional actors were different. If John Connor was such a pompous person, he would be seen through in an instant.
He could also hear the praises of his employees by his ear.
"Wow, Yang Annqi's endorsement is so good... Another classic advertisement."
"She's really too beautiful. No wonder she's the goddess in all men's hearts. If only I had her temperament."
The two female employees actually became infatuated. They stared at Yang Annqi without blinking and stars appeared in their eyes.
At this moment, in China, all the spectators who were waiting in front of the television and waiting to watch the Landscape TV were stunned by this advertisement.
It shocked Yang Annqi's beauty and the creativity of the Beautiful Family Mall at the same time.
Everyone had the same impression of beauty. Yang Annqi stood in front of the camera and it was the best explanation for beauty. Together with the creative advertisement of Beautiful Family Mall, Yang Annqi pushed the shopping cart and the leisurely and comfortable shopping scene was deeply imprinted in the minds of every audience.
It was deeply ingrained in the hearts of people - the expected effect of the advertisement had reached... even better than imagined.
Under everyone's efforts, the advertisement that Yang Annqi endorsed had succeeded perfectly!
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