481: Keung's analysis

Keung's analysis

When Zhiyuan and Xinyi's new company started their buisness, the competition had officially started for Keung. The one who was keeping an eye on them was none other than him. Han Mingli and Han Guang were already too sure that there was nothing to be afraid of.0

But Keung wasn't at ease. Especially now when it was the holiday season. It would be bloodshed to who the customer would choose? Keung or Zhiyuan's company?

Naturally, for Han Corps, there was a steady flow of customers and the profit kept coming in. Han Corps name was hard to beat after all.

The secretaries and other employees in the Han Corps were gossiping among themselves. 

"Hmph. Our new CEO is not taking this seriously at all."

"Why would he? Did you see Mr. Han Mingli? He is so chill. His son would be the same!"

"This is not fair at all. Mr. Han Keung is managing a company who has strong roots in the hotel chain industry. He has a benefit by such a huge margin! Whereas Sir Zhiyuan is starting from scratch…"

"It's hard to believe that he would win this quarter. Logically speaking…"

Suddenly, a secretary came out. "Sir Keung has called for a meeting right now! He asked to gather all the managers!"

They looked at each other, dumbfounded.

Meeting right now?

Everybody gathered inside the conference room and saw Keung with a serious expression. 

"Yes, sir," one of the managers unkindly smiled.

Now what is he planning to do to trouble us?

Keung ignored the sarcasm in his tone. "Sit. I want to talk about cousin's new company."

Huh?

They exchanged glances.

"What about him?"

Keung asked, "Did you notice the trend of the customers they are getting in their newly built hotels?"

Nobody had.

"What? I am asking you a question."

"No…"

Keung's gaze darkened. "What no? Cousin and sister-in-law are my competitors. You have to study how their performance is going on every minute. If you are not doing your job, then what are you getting your salaries for?"

They froze.

One of the managers gritted his teeth. "You are nobody to say that when you have been doing nothing but riding on Sir Zhiyuan's coattails! Why are you acting like such a proper CEO now?"

"Because I was always serious about this! Do you think I took over this company for fun? He glared at them. "Do you think I challenged cousin just to kill time!?"

He slid a file in front of them and said, "Look at this data. Can anybody tell me why cousin's customer base is increasing when his hotels are located in remote areas?"

They peeked at the papers.

"Look at the graph. The number of customers are increasing. Every day, it's more than the last day."

"How did you get this data? It's not available-"

"What do you think I have been doing in the company for the last few days? I was monitoring the traffic they are getting."

They widened their eyes.

"Huh?"

Keung sneered. "What? Are you taking Han Zhiyuan lightly? If we don't do this much at least, then he will feast upon us like a tiger."

"You…have been here for the whole nights?"

He coldly said, "I want to win this challenge! Sacrificing my food and sleep is nothing. Now cut the nonsense talk. Tell me what do you think why his customer base is increasing?"

There was silence for a beat. Then one of the managers raised his hand. "Remote areas are logically the worst places to get customers."

"But my cousin is not stupid. He is a businessman. He knows what he is doing. So tell me. What is he doing here?"

They coughed. "We-we need a little time to study-"

"Forget about it," Keung waved his hand. "Until you give me your report of your findings, cousin Zhiyuan would overtake us in no time. If this graph continued, it's over for us. It's the packages he is offering."

"Packages?"

"Yes. He is offering packages at a cheap price for people to stay in his hotels."

"But he won't earn much if makes it too cheap. Plus, his hotels are far away. That won't be enough to attract the customers."

"Heh. Who said it's only the low price? He isn't doing this for a one time stay. He is doing two things. First, he is not only providing accomodation in his hotels, but he would take care of their travel too. The hotels where his customers would stay would get the benefit that they don't need to pay separately for cab or buses fare for tourist destinations. He is including that in the package. People would grab any chance where they could get their work done in the least price.

If you ask someone that 'Hey. You have two options. Choose a faraway hotel where your travel is for free or a nearby hotel where you would have to pay for it?' What would people choose?"

They widened their eyes.

"Now you understand? Han Corps don't offer that. We only provide accommodation in the rooms. Travelling is just as important for customers as getting a room to stay. Secondly, which I think is their biggest secret weapon. When I say packages, it's not just for a one time stay. When I looked into it, it's a yearly package they are offering. Can you guess what's in it?"

They shook their heads.

He smiled. "He is saying that if you pay for our yearly package for our hotels, then you would get a free stay for your next vacation in the same year."

They choked.

"People usually take at least two vacations in a year. The average is two. One in summers and one in winters. So if you pay for summer vacation trip, you would get free accommodation AND travel for your winter vacation. Or vice versa. You won't have to pay a single cent for lodging or travel for your second vacation. Their expenses for the second vacation would be close to negligible, which is like a boon for middle class people, which is the majority of our customer base. Do you understand now why people are running like crazy for his hotels?"

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