2453: A Long-planned Hype (2)

A Long-planned Hype (2)

"What do you mean?"1

"Just look at those photos. Although they're slightly blurry, it's impossible for the paparazzo to take shots from this angle and capture their faces so clearly, unless they already knew their whereabouts in advance. If I'm not wrong, the paparazzo was bought off by EASE to camp there just for this purpose."

Astonishment surfaced briefly on the manager's face, followed by a long sigh from him. "That's what I'm worried about, too."

As Ji Lin rapped his knuckles on the table, he said expressionlessly, "If that agency is smart enough, they'll likely buy off the media and publish a series of articles to hype up this matter."

There were two ways to create hype in showbiz: romance or hot topics.

Take the celeb couple who got hitched recently for example; they spent a whopping two hundred million to hold a wedding that was as grand and luxurious as a royal matrimony. One could even describe it to be the wedding of the century.

However, a large portion of that sum was actually money pooled in by investors, who had their eye on the influence of that celebrity couple. The more sensational it was, the more popularity they would garner, which in turn, could lead to more profits for the investors.

As for that pair of celebrities, not only did they stand to gain by spending little on the wedding, their net worth even skyrocketed with all the hype and buzz created by it. The starlet even experienced meteoric success and became a hot A-lister overnight.

There was so much hype created way before the wedding until the day itself. In fact, that celebrity couple continued making use of the residual buzz in the months after to create more fame for themselves.

A large part of the public was so envious that they deemed the actor the perfect husband, expressing their utter jealousy of the actress.

Both parties stood to benefit from the wedding, while the only ones getting fooled were the audience at large.

Another way was to make use of one's weaknesses.

Ji Lin and Qin Zhou were somewhat worried that Li Xiang'er had been turned by the modeling agency into a springboard to gain fame by promoting her as 'Little Yun Shishi' and making use of the superstar's popularity to create buzz with the so-called hotel scandal.

When Yun Shishi arrived at the company, she was summoned straight to the director's office by both men. Several of the PR department's key personnel were already there, and everyone was looking uptight. The stifling atmosphere made her on edge.

"What's going on?"

The manager glanced at his charge and huffed. "Shishi, how can you still remain so calm and composed when the 'hotel scandal' regarding you and Xingze has broken loose all over Weibo?! Jeez! I'm the only one worried sick here."

She could not help but be amused. "Well, I'm not the woman in the photos! Haven't you published a press release to clarify this matter?"

"Clarify the matter?" Frustration had him retorting, "It's not about clarification now. In fact, I'd rather you be the woman in the photos. You've been checkmated; you know?"

She stared blankly at him in return.

"Frankly speaking, I was quite surprised myself when I saw that Weibo post this morning. I wonder if she went under the knife. She looks strikingly similar to me."

After a pause, she continued. "Her leaving the hotel doesn't prove that she has any relationship with Xingze, does it?"

"The point isn't on the fact that she left the hotel alone. The paparazzo managed to capture photos of her entering the hotel while holding Xingze's arm. Those photos are causing quite the sensation."

He then added, "She's probably currently preparing a series of events to hype herself up!"

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