C1231 Locomotive
"Raise the price?"0
"For price increases, when China's courier industry is at its most competitive, all the courier companies are fighting for market initiative by lowering prices, but one company is going the other way, raising prices in response. Everyone thinks they're crazy, they think they're committing suicide, but the truth is, this company is doing the right thing. They are raising prices, but the services are going with them, giving back their prices with the best services.
"In the end, this company dominated the intense courier industry and became the only existence any courier company could look up to. You should know about this, boss of this courier company, right?" Su Heng asked.
"I know, go on." Yang Tao nodded.
If we were to simply raise the price, the customers would definitely not buy it. Anyone who buys more would become unhappy, because this is a human mentality and has nothing to do with the product, but we can use the method of new packaging and use the method of new packaging to push the price to the market. This method has been done with Jiu Lian Group and the effect is very good.
"After the new packaging, the price increases, but our cost actually remains the same, the increased portion can be fully or partially sold to terminal retailers like pharmacies, our products are more effective, and under the same conditions we can sell a little better, and in the case of more or more benefits, these terminal retailers will naturally know how to choose." Su Heng said.
"This method is not bad. How's the progress?" Yang Tao asked.
"I've already had someone design the new packaging, because after the company split up, it became the Wan Jia Medicine Group. I plan to return the logo to someone else and change it to a relatively simpler one, making it easier for people to remember." Han Sui said.
"Mm, you've done very well. This way, I can be more carefree and become a shopkeeper without any worries." Yang Tao said.
"Damn, boss didn't expect you to be this kind of person." Su Heng said.
He knew that although Yang Tao rarely cared about the company's affairs, the company's development was inseparable from him. First of all, all of the prescriptions were provided by him, and a lot of the resources were found by him, describing the company as like a train, he and Su Heng were the power of the train, the one in charge was how fast the train ran, while Yang Tao was in charge of the train's direction. In the end, whatever the company developed into, all depended on Yang Tao.
Yang Tao threw up his hands and said, "I've always been like this, I'm still a university student, how about I still go to school?"
"You're still in school, it's already starting. I didn't see you go to school." Su Heng said in disdain.
"Is that so? It seems like I should go to class now, or else I would be deducting my points." Yang Tao said: "Right, how is the cooperation between you and Wanxiang Group?"
"The cooperation agreement has already been signed, Wanxiang Group will be our sole agent, responsible for our Southern Market's sales." Han Sui said: "In addition, I have cancelled all the postage for the online sales in the area that Wanxiang Group is responsible for, so the base price of nine to fifteen yuan is slightly higher than the average postage in the market. This way, because of the postage, some people will choose to buy online instead of offline, this way the market expansion of Wanxiang Group will be a lot easier, after all, our online sales ratio is getting higher and higher." Han Sui said.
It had to be said that Han Sui's business insight was definitely of the first class. To be able to obtain Yang Tao's intentions from this matter, direct selling had always been an insistent tactic on Wan Jia, but now, Wanxiang Group was used as the sole agent. With the special relationship between Yang Tao and Su Qing, one could imagine the intentions behind this.
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