C1401 Three Scenarios
"Alright, then I'll give my opinion. I'll listen from the perspective of a user." Yang Tao said.2
"First of all, it's still the commission. Money is the biggest driving force, and in terms of social interaction, we have to let our customers use our products continuously and develop a dependency on them. Our plan is to use our social functions to share articles, send information, and we will accumulate points. Once we reach a certain point, we will be able to exchange them for a cash reward, and the main way to send information is to use money to build up a user's habit."
"The second is to start with the company. We can give the company some benefits and let them use our software to socialize internally. As a result, there are three main aspects of social interaction: one is a relative, including relatives, and the other is a friend. The scope is very wide, as well as colleagues. This is the way to develop user usage habits. "
The third kind is the event. We plan to hold an event when the time is right, to collect a certain amount of red packets for the card, this amount is definitely very large, enough to attract people, and then every day there is a chance to draw the card and share it with each other. Both of us can draw the card once, but of course we can set up an interaction setting for the two of them, carry out a certain amount of interaction, and only then can we draw the card.
"What do you think of these three? Let's give some advice now. We're all thinking about this Three Days One General Assembly, two days one little, and now we can't think of any better way. " Lee Yu asked.
Yang Tao thought about it and said, "To be honest, I don't agree with any of these three things."
"Why? These three are what we thought better of." Lee Yu asked.
"I'm speaking as a user. First of all, I use this software, which has the function of social chatting. First, I can make money from my chat, which is great, but it's definitely used all the time, but the habits of the users created by this way of burning money is not very stable, it can't always be like this, because once we really have a huge user base for our products, then the cost will be huge, it might be too big for us to bear. And from a user's point of view, if we continue to make money and suddenly lose it, then we might have a bad feeling, and it might have an impact on the entire product."
Second, starting with the company, it's very hard to use. Actually, it's as big as promoting to the company or the individual, right now everyone likes to use their personal communication software, if you suddenly force a software, it's very troublesome to enforce it, and the company will find it quite troublesome to manage it. At least our current company all uses their personal communication software, and our current communication software also has a version of the company, but the number of people that use it is very little.
Third, I think this activity is actually very good. It can attract a lot of attention for a short time, but everything has a certain degree of heat, after it passes, it will naturally dissipate. With just a single event, it might be able to attract a lot of people for a short time, but once the heat passes, it will definitely decrease the amount of activity. "Yang Tao said.
When Lee Yu heard this, he couldn't help but nod his head. Yang Tao's words were very reasonable and his analysis was very accurate.
"That's a little difficult. For now, we really can't come up with a better solution. We still need to go back and discuss it." Lee Yu said.
"Actually, I feel that this isn't hard to explain either. You guys have actually neglected the most important matter." Yang Tao said with a smile.
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