1584: Soldiers Can Be Deployed in any Means Necessary; No Method Can Be Too Despicable

Soldiers Can Be Deployed in any Means Necessary; No Method Can Be Too Despicable

The desired effect of the press conference was not achieved. On the next day after the conference, Lanxin Company and NBJ once again lowered their prices, putting them steadfastly in the hearts of the people and the market.2

T-K Group suffered a baffling loss in their first bout against Lanxin Company and NBJ.

Yes, completely baffling.

"Smack…" The thick file was slammed viciously onto the table in the meeting room.

The T-K Group employee responsible for Country Z's market was an American-born Chinese named Jose. He had thought with their all-out offensive attack—flooding the market with their products and carrying out a major advertising campaign—Country Z's health supplements market would have been a sure-win for him.

But reality had given him a vicious smack across the face.

Before they could even launch the second step of their strategy—their advertising campaign—the opposition already had them beat. Their company reputation and brand image had suffered greatly.

Chu Jingnan stared at the scattered documents and said in English, "Do you know why you lost?"

Before this, Chu Jingnan had the same line of thinking as Jose. However, the reaction of Country Z's health supplements industry had greatly exceeded his expectations, making him feel somewhat apprehensive.

The thought of such deviously ingenious methods was mind-numbing.

He couldn't help thinking about Wen Xinya. That brilliant and capable woman who was full of ruthless tricks up her sleeves. Previously, she had used a similar media attack to expose his identity as the illegitimate son of the Xiao Family, forcing him to leave the country!

Could Wen Xinya be the boss behind Lanxin Company?

He instantly dismissed that thought with a shake of his head.

How could Wen Xinya be the boss behind Lanxin Company!

Jose focused on Chu Jingnan. "Chu, what do you mean?"

Chu Jingnan slowly leaned back against his chair. "Can you still not see it? Lanxin Company and NBJ have already formed an alliance."

He recognized Jose's capabilities, but this was not Country M. This was Country Z, which was still a developing nation. Jose's progressive management style and competitive methods were completely ineffective in Country Z, as they were constrained by the nation's state of affairs.

Jose was not impressed. "Chu, that's obvious."

Although he admired Chu Jingnan's abilities, this did not mean he felt Chu Jingnan was superior to him.

Chu Jingnan's lips curled imperceptibly, carrying with it a trace of mockery. "NBJ has crossed swords with T-K Group so many times this year but was soundly beaten down every single time. There is no way NBJ is capable of such wily tactics."

He felt that he had already made it very clear. If Jose still didn't get it, then he had no choice but to put a stop to this engagement.

Jose was no fool, he instantly understood his meaning. "Do you mean Lanxin Company was behind all this? Oh, I can hardly believe they would resort to such despicable and shameless methods."

During this period, NBJ had pitted themselves furiously against T-K Group, creating a lot of trouble for them. As a result, T-K Group had focused all their attention on NBJ and ended up completely overlooking Lanxin Company, who had up till now remained quietly in the shadows.

He never expected that this created an opportunity for their opponent to strike.

Previously, Chu Jingnan had reminded him several times that their true enemy was Lanxin Company, and there was no need to bother so much about NBJ. He had ignored that advice and was now reeling from the consequences.

Chu Jingnan smiled. "It is clear that they used a diversionary tactic. NBJ was in charge of baiting T-K Group, while Lanxin Company was responsible for attacking us from the periphery. Country Z has a saying that goes: in wartime, soldiers can be deployed in any means necessary; no method can be too despicable. It means that anything goes as long as one can win. If you wish to fight them, it is not enough to just throw money around. You must pit your smarts against theirs."

Jose and the rest were just too arrogant!

The people of Country Z held a spiritual civilization that had been honed over thousands of years. Their intelligence was unfathomable and their minds more advanced than your average person. They might not possess the best technology, but in the domain of schemes, manipulation, and wits, no one else in the world was more adept than a citizen of Country Z.

Jose understood his meaning. His face turned completely grave. "I just don't understand. Country Z's consumers are so ignorant. Lanxin Company's despicable methods to besmear our reputation are so obvious that anyone can see it. Yet, the consumers are falling for it."

This was something that had him completely baffled. It gave him an increasingly dim view of this backward country.

Scorn flashed across Chu Jingnan's eyes. "I acknowledge that T-K Group spent a lot of effort in understanding Country Z's state of affairs before entering the local market. The Group even surveyed Country Z's current demand for health supplements and carried out the appropriate steps. However, you remain an outsider and only possess a superficial understanding of the country.

"Country Z's citizens are not ignorant. There are three reasons why they would believe all those incriminations and defamations."

They were still so arrogant even after suffering such a humiliating defeat at the hands of Country Z's people, even blaming the citizens for being dumb and ignorant. Chu Jingnan's eyes held traces of disdain.

Jose couldn't help being shocked by his words. He hurriedly asked, "What are the three reasons?"

Chu Jingnan crossed his arms and looked at Jose. "The first reason is the pitiful front put up by Lanxin Company and NBJ, which has stirred the hearts of the people. In other words, the consumers have been prejudiced against T-K Group right from the start!

"The second reason is that Lanxin Company and NBJ are local enterprises. They understand the needs and attitudes of the local consumers better than any outsider. And so they managed to apply the most appropriate methods.

"The third reason is your understanding of Country Z is still too shallow. Country Z is a populous nation and apart from work, the media and internet are two of the most important mainstays of their lives. To you guys, the internet is just a little side entertainment, but most Country Z citizens spend a vast amount of time online, indulging in novels, movies, gossip—this is the epicenter of their lives. An online attack is a lethal weapon in Country Z."

Jose was speechless. As reluctant as he was to admit it, Chu Jingnan's three points had struck the nail right on the head.

Chu Jingnan took up his own folder and started to leave the meeting room. After a few steps, he stopped and advised Jose again. "I predict that their next move will be to cut off your advertising plans. To have the most important part of your all-out offensive attack die in the cradle."

He hoped that T-K Group's next step would not disappoint him.

With that, he turned and left the meeting room.

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