302: C302 Wild Ambition

C302 Wild Ambition

The third week after the C3C was brought back to the country, Topgear's program on the pole was broadcast. This episode's viewership ratings for Geely Country set the highest record, and the Internet viewership ratings broke 30 million within a short day. Just on the domestic Internet, this program was broadcasted 16 million times in a day.

To the people in the country, Dongchen Automobile was no longer as simple as a car itself. It represented the best car manufacturing standards in China, and it was a pride that the people in China were proud of. First, there was S3C ruling over Germany, killing in all directions, and then there was C3C Ji Realm that shone brightly in the land of Geely Country. Even the citizens who did not know how to drive and did not love cars admired Dong Chen.

C3C's success was within the world. Back then, S3C was the most eye-catching. It wasn't her four-drive system, but her engine technology. However, the C3C Ji Realm raised the ability and comprehensive ability of the civil SUV to an unimaginable height. This... This was the true meaning of the Ji Realm.

The media all over the world was amazed. They all thought that China's automotive industry had advanced by leaps and bounds in a short period of time. This kind of rapid improvement was not to catch up with the gap between them and the West, but to surpass the process of catching up. It directly became a big lead in the industry because of the automotive industry. It could be considered an industrial mirror, a country that could build cars... The industrial foundation was very solid, such as America, Germany, and Dongwo. Therefore, the western media naturally raised Dong Chen's success to international status. On the one hand, they criticized the lack of progress in the domestic automotive industry. On the other hand, ... He was also bringing up the threat of China in the past.

After the program was broadcasted, the only one who remained silent was Dong Chen himself. Dong Chen only announced on his official website that the latest 4 models of the SUV would be released in a month's time. Other than that, dong Chen no longer made any public statements, and he did not accept any media interviews or any kind of interviews.

Just as Dong Chen's C Series was getting closer and closer to being released, Toyota Group announced a world-shocking decision. They lowered the price of all the models sold in China by about 10%. This kind of decision... The discounts were from Toyota to the dealers, and Toyota strictly forbade any dealer from carrying out the price reduction requirements in any way. It was also strictly forbidden for any dealer to use discounts, exchange for purchases, and upgrade configurations to carry out a curvature reduction. Toyota's price reduction strategy... It was directly reflected in the retail prices of all the cars by the major dealers. In one night, all the retail prices were reduced.

The three best models sold in Toyota, Carola, Camry, and Rav4, were all reduced to 12%. The market performance was: A Camry that cost 200,000 yuan, the latest price is only 176666.

As the world's most popular car brand, Toyota's price was lowered. It could be said to have caused a huge uproar. The media all thought that Toyota was worried that Dong Chen would have a huge impact on its market. Therefore, they made the first move by lowering the price to protect the market. However, in Zhang Yunfeng's eyes, it seemed like Toyota was worried that Dong Chen would cause a huge impact on its market. ... Toyota was calling for other car brands to risk their lives against him.

Although Dongchen Automobile's S3C and C3C had two beautiful battles in a row, for the other big shots in the car manufacturing industry, dong Chen was not afraid of them. An annual production of 500,000 cars. No matter how strong the product was, it would not be able to impact the big shots within three to five years. Therefore, they had never launched any countermeasures against Dong Chen. However, Toyota was so sensitive that it lowered its selling price after meeting the world not long after C3C. Its purpose was not only to protect the market, it also had a bigger goal. It wanted to squeeze its market share to the greatest extent.

A 2.0 naturally inhaled Dongchen S2, priced at 218,888 yuan. A 2.5 litre Toyota Camry, original price was about 250,000 yuan. After the price was lowered, the price was also around 220,000 yuan. S2 had long since lost its current supply market. But Camry had a huge reserve, even if it set off a buying frenzy. They could deal with it with ease. In this way, potential customers of S2... It was very likely that due to the factors of waiting and price, they would switch to Camry.

Not long after Toyota announced a drop in price, the sales of Toyota's entire series suddenly increased. Just on the first day of the price drop, the sales figures of the sales figures for the whole week were close to the number of orders from last week. If Toyota used this method to snatch away the potential customers of Dong Chen, then when Zhang Yunfeng's production increased, ... When the production increased, the buyer would be greatly reduced!

Most car consumers bought cars for practical purposes, and most of the consumers would not invest repeatedly in a short period of time. 90% of the owners in China only had one car, which meant... Once these users buy cars from other brands... Then... Within three to five years, he basically won't make a second investment. At that time, they would be driving Camry, so how could Dong Chen make them give up Camry? Instead, they would buy S2, which already had a large amount of stock?

Moreover, Toyota's actions would definitely affect the changes in the entire industry. In other words, other car manufacturers would not sit by and watch Toyota lower the price. In the short term, they would definitely take action. If the entire industry lowered the price... Then, Dong Chen's next step of development would be very difficult.

Just as Zhang Yunfeng was actively looking for countermeasures, Director Liu asked Zhang Yunfeng and Nie Minhui to meet up in Yanjing. Director Liu did not reveal the contents of the meeting in advance. When Zhang Yunfeng arrived at the meeting place, Director Liu and Nie Minhui had already arrived.

Nie Minhui saw Zhang Yunfeng come in and said with a smile, "Yunfeng, your Dongchen Automobile's influence is really great now. Even a giant like Toyota was forced to lower the price on the whole line and sacrificed more than 40% of its profit margin. This is a big blow to them. "

Zhang Yunfeng smiled bitterly and said, "Auntie Nie, I was just worrying about this."

Director Liu, who was standing at the side, asked with a smile, "Comrade Little Zhang, by lowering the price of Toyota, it means that they have already felt the enormous pressure brought by Dong Chen. Dong Chen's appearance has brought such a huge influence to the entire industry. This is a good thing! "

Zhang Yunfeng smiled awkwardly and looked at Director Liu. He said, "Director Liu, don't joke with me. You asked me to come here. It must be because of this matter, right? Auntie Nie did not work in the car industry. She might not be able to see the dangerous situation in a short period of time. But your heart should be like a mirror, right? Otherwise, you wouldn't have come to see me so soon."

Director Liu smiled and did not speak. Nie Minhui, who was beside him, asked in surprise, "Yunfeng, is the current situation very dangerous?"

Zhang Yunfeng nodded and said, "To tell you the truth, Auntie Nie, right now Toyota has only ignited the fuse. If this bomb really explodes, the impact on me will be too great."

Director Liu's eyes were slightly surprised as he said, "Comrade Little Zhang, why don't you tell us what you think?"

Zhang Yunfeng sat opposite of them and said, "Toyota has lowered the price. The public is in an uproar. The other car giants will not sit by and do nothing. Otherwise, they would not only have to face Dong Chen's attack. They will also have to face Toyota's attack, and Toyota's attack. Toyota's attack is much more powerful than Dong Chen's. "

Nie Minhui asked curiously, "Why?"

Zhang Yunfeng said, "Dong Chen's impact is based on his consciousness. He has launched several models and is widely praised by the world. These are all fake. I do not have the ability to turn them into actual productivity in a short period of time. It doesn't have a big impact on the market, but Toyota is different. Their annual output is close to ten million, and if they overload, they have at least 30% room for improvement. In addition to their own reserves, the impact on the market would be like a tempestuous storm. With such a huge influence, other car brands could not just sit and watch. They believed that they would react very soon, and the only response they could make was... That is to follow Toyota to lower the price."

Zhang Yunfeng said, "Toyota is too vicious. If the whole industry starts to lower the price, the cash consumers and potential consumers will all be robbed by them."

" Potential consumers? " Nie Minhui frowned and seemed to have thought of one thing. But she had been doing steel and other materials business and did not know much about the automotive industry. So it was still very difficult to figure it out in a short period of time.

Zhang Yunfeng said, "For example, A has always wanted to buy Mercedes-Benz C63. But after the S3C came out, he found that S3C was more cost-effective than C63. But S3C would have to wait for a while. He felt that S3C's cost-performance ratio was worth him waiting for a few months. But... One day, C63 would drop by two to three hundred thousand, so he would re-evaluate these two cars. And a price drop of two to three hundred thousand would very likely make him give up on Dong Chen. And he would choose C63, once he chose C63. Then, he won't consider S3C's discovery of a car in the first half of the year. "

Zhang Yunfeng continued, "Whether it is S3C, S1, S2, or S3 favorites. If all the competitors were to lower their prices... Then... When the cash in their hands has been converted into other brands' products, how would Dong Chen compete with those brands?"

Speaking up to this point, Zhang Yunfeng paused and said, "As for potential users, this is even more terrifying. Many users who are not prepared to buy cars in the short term. After this price reduction, it is very likely that they will also choose to buy cars. If there are ten million people planning to buy cars in the country during this period of time, then the price reduction this time will be... It would make a large portion of the ten million people buy the car directly. This was just like how they not only let the third-year students graduate normally. The potential users would be used up in advance. Once Dong Chen had sufficient production capacity, he would find out. There were very few potential users, and even the demand of the entire market would be reduced. Dong Chen is likely to have excessive production capacity."

Nie Minhui frowned even more and blurted out, "If that's the case, I'm afraid that the entire industry will fall into a low point, right?"

"That's right." Zhang Yunfeng nodded and said, "The market has increased saturation because of the drop in price. The potential users in the deeper layer still need time to nurture. The entire industry will fall into a low level, but the market is saturated by them. In other words, before they enter a low level, they have already sold a large number of products in advance. Although the profit was a little lower, there was still profit to be made. But at this stage, due to the lack of production capacity, Dong Chen could not make any profit. And after the entire industry entered the bottom of the valley, Dong Chen would not have any profit to make. As a result, Dong Chen was at a disadvantage from the beginning until the end."1

Nie Minhui sighed and said, "I thought that they could not withstand the pressure from Dong Chen and could only lower their value. I didn't expect that there would be such a dangerous inside story. According to what you said. They used up cash users and potential users. When Dong Chen really has high production capacity, will this happen? In the entire market, those who wanted to buy cars have already bought other brands' products. Even the consumers who were prepared to wait for a while before getting their hands on the products had gotten their hands on them in advance. "

Director Liu nodded and said," That's right. That's right. This is what the Ministry of Commerce and the Ministry of Finance are worried about. Their price reduction will accelerate the consumption of the market in advance. The entire market is like a fish pond. Originally, they only harvested two pounds or more. But their drop in price... It would lower the price to one and a half pounds or even lower, but Dong Chen's position was even higher than two pounds. At that time, there would be no more fish in the fish pond for Dong Chen to fish for. At that time, Dong Chen would either lower his limit or struggle. The market would once again enter a balanced cycle after the saturation. Of course. That depends on how long they want to maintain this price reduction strategy."

Zhang Yunfeng sighed and said, "That's why I'm at a loss for what to do. If the price reduction is unified in the entire market, after all, we are targeting the users. Most of them are just ordinary users. After the first purchase, they were unable to find any new users. Within three years, we rarely make a second investment. "

Director Liu smiled and said, "This is also the key reason why I want to look for you. Your current production capacity is the biggest problem. If you have enough cash to directly impact the market, then even if the price is lowered... It's very difficult to make up for the gap between their products and Dong Chen."

Zhang Yunfeng was delighted in his heart and asked with a smile, "Director Liu, do you think that the higher-ups have already thought of a countermeasure for me?"

Director Liu smiled and said, "We can't give you a countermeasure, but we can still help you with some hardware matters."

As he spoke, Director Liu said, "A few state-owned automotive manufacturing companies are in joint production with foreign brands. However, the country has always had their own reasons for setting up joint production, which is to help state-owned enterprises grow and improve. Right now, apart from the joint production lines, the Zhonghai Automobiles, Northern Automobiles, Yanjing Automobiles, First Automobiles, and Second Automobiles all have their own brand production lines. If you are interested, we can imitate the cooperation model with North and East Wind Motors."

Zhang Yunfeng asked in surprise, "Will this work? The production line that I work with North and East Wind is the military vehicle production line, and the ones you mentioned... They are all civilian vehicle production lines. If I use their production line... What will happen to their brands? They won't sacrifice their own brands to help me, their competitor, right? "

Director Liu smiled and said," That's why there are conditions for this kind of cooperation. "

"What conditions?"

Director Liu smiled and said, "First of all, the sales of these state-owned brands have never been very good. For example, the sales of First Automaton Vehicle Vehicle Vehicle were not more than a hundred thousand units a year. However, the production capacity of their own production line far exceeds this number. So, if they really cooperate, they will not lend you the entire production line. Instead, they will lend you their excess production capacity. As for the conditions... You know, the technology level of a state-owned brand has always been lower than the technology level of the West and South Korea. Domestic brands have also been looking for breakthroughs, but we are running... Others are also running, it is considered not bad to be able to keep up with other people's speed. It is very difficult to overtake, so the higher-ups want you to authorize the usage of the Dongchen Engine. To a certain extent, it will also increase the competitiveness of a state-owned brand."

"Engine?" Zhang Yunfeng frowned. He knew that he could not simply agree to this kind of thing. After all, the engine was one of Dong Chen's special skills. If it was authorized to be used by other brands, wouldn't it be the same as America selling the F22 to China?

Director Liu saw Zhang Yunfeng's hesitant expression and said with a smile, "Don't worry. The leader has thought about what you think. He won't let you take out the things you want to keep watch over your family. But... The higher-ups have also given you a few options. "

Zhang Yunfeng asked, "Which options?"

Director Liu said, "The first one is to directly authorize them to use Dong Chen's engine. The second option is to provide them with the new aluminum alloy used for the engine. If you are unwilling to use these two, you can let Dong Chen develop some of the performance that is slightly inferior to Dong Chen's free engine. Then, you can give them the authorization to use the middle product that is slightly higher than the engine of the same level in the market. Or you can authorize them to manufacture them. "

Zhang Yunfeng nodded slightly and said, "The third one is acceptable, but my own engine production line is currently at full capacity. How can I cope with the demand of so many brands? I think it's better this way. You make their engine production line completely shut down. Then authorize me to use it. While I'm using it, full responsibility for their brand's engine production, I guarantee that its performance will be slightly higher than the same level engines on the market. However, the price will be the same as the same level engines. "

Director Liu looked at Zhang Yunfeng and smiled helplessly. He sighed and said, "Comrade Little Zhang, your plan is really smart. In this way, not only did you borrow the excess production capacity of their production line, but you also borrowed the excess production capacity of their production line. And stole their engine production line."

Zhang Yunfeng also smiled and said, "Borrowing the chicken to make eggs doesn't matter. The key is that I can use their chicken to repay them with better eggs. Moreover, the chicken doesn't need them to raise it. This is also a good thing for them."

Director Liu nodded and said seriously, "Toyota's wild ambition is to use the position of the leader to lead the entire industry to defeat you. But we will also let them know that at this time, the state-owned enterprises will also be united and will not let Dong Chen and his family fight alone. At that time, it will not only be Dong Chen who will attack them, but also gather the strength of the whole country. Attack them with a fatal blow! "

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