184: C184 Clapping

C184 Clapping

Suddenly, "Pa-pa" Zhao Dajian took the lead to clap. Zhao Dajian clapped, and the others also started to clap. The chairman also gave a symbolic clap.

Sun Dongkai nodded as he looked at the chairman, "I think this plan's thinking is quite clear and thoughtful."

The Chairman smiled and said to everyone, "I can see that Comrade Little Cao has been thinking about this for a while. It has been hard on you!"

"Thank you, Leader, for your praise. It's no trouble!" Cao Teng quickly stood up and responded. His expression relaxed a lot.

Then, the chairman looked at me and suddenly smiled: "Comrade Yi, it's your turn!"

After the chairman finished his speech, everyone turned to look at me.

I stood up and smiled at the chairman, nodded, nodded to everyone, then sat down, calmed myself down, steadied my fart, took out the plan, and without looking at it, turned it over and put it on the table, pressed it with my palm, and then looked up at everyone and began to speak: "Just now I heard from Manager Cao that it was very enlightening, very educated, very rewarding. Leaders, the topic of my report is the same as Manager Cao, and it is also about the establishment of the Hsinghai Reader's Club … "

The moment I said that, a small commotion immediately arose in the meeting room. Everyone looked at each other and whispered to each other.

Sun Dongkai frowned. His expression turned cold and he gently shook his head.

The chairman looked at me with wide eyes, a look of surprise and disappointment on his face.

I know, at this moment, the chairman's disappointed expression was not only directed at me, but also towards the Issuing Company and Qiu Tong.

So, will my next report please this student?

Boss Ping stared at me without blinking, ignoring the small commotion around me, with some concern and worry in his eyes.

Qiu Tong looked at me with encouragement, trust, and anticipation. She even smiled.

I continued, "Currently, the domestic media set up a reader's club, the general content and way of operation all revolve around Manager Cao's speech just now. However, based on my investigation into the number and level of readers in the media under Hsinghai and Media Group, I have a new idea on the way and contents of the readers' club.

In my opinion, the core principle of the Readers' Club's operation should be a sentence: How to serve the reader well. In terms of form of operation, it was not only necessary to have simple interactions between the editorial department and the readers. Rather, it was necessary to give them more updated content and methods, and to find a new path that was most suitable for the development of Hsinghai.

In this regard, my view is: Readers' Clubs need to operate in a way that combines newspaper, business and readers. In particular, we should emphasize the role of Operating Departments, make full use of the industry and network advantages of Operating Departments, and create a new situation in which readers' clubs operate … "

At that moment, I saw the chairman's spirit rise, and he was looking at me attentively. The others were also listening attentively.

I continued: "To achieve this, we must adopt an effective mode of operation, build a bridge of mutual benefit between the newspapers, the merchants and the readers, achieve the profit purpose of all three parties, and promote the continuous improvement of social benefits and the subsequent development of economic benefits with practical benefits …"

At this time, Sun Dongkai interjected, "Yi, the newspaper, business and readers have built a mutually beneficial bridge between themselves. This idea is very novel, so how do we build this bridge? In what way? "

The chairman looked at me with great interest. "Comrade Yi, keep going!"

Clearly, what I said was very much in line with what the chairman and Sun Dongkai had in mind, and their appetite had been lifted.

I said slowly, "My idea is that the Readers' Club is a membership system. According to the nature of the group press, most of the members are concentrated in the evening newspaper, commercial newspaper, family newspaper and other newspapers. Counting it this way, we have nearly 300 thousand members, and these members are basically all citizens of the Hsinghai city.

In this way, we can be divided into three steps: the first step, using our distribution network, making the Readers' Club membership card, using the delivery time to send the membership card to all readers, each reader is a member of our club. Second, with the help of our mobile newspaper sales system, which is densely covered the entire city area, the development club joined the merchants. My idea is to develop 10 thousand franchisee businesses in the urban areas. These businesses will cover all aspects of food, clothing, housing, etc.

"In this way, our club members will receive tangible benefits and will be able to experience the true services of the club. In addition, our club members will be able to rely on their advantages in terms of quantity to make profits, with low profits and high sales …"

The chairman nodded his head, looking a little excited, he looked at me and asked: "Then, Yi, according to what you said, the merchant only provides a discount service, there are no other benefits? "That might not be enough to motivate the business community to participate, right?"

I smiled. "This will take us to the third step. The third step will require the cooperation of the relevant media editorial departments and the advertising departments of the group. First of all, the media should give strong support to the news, to this event to carry out a strong news report, to arouse the enthusiasm of business participation and readers attention. Secondly, advertising departments should give a certain amount of advertising page support, the signing of franchise merchants, regular in the media newspapers to publish the list, so that members know. In this way, it was tantamount to giving free advertising to the franchisee.

At the same time, when the registered merchants were close to 10 thousand, the club condensed the specific list of the joining merchants into a fine brochure, printing 300 thousand copies or through the distribution network, each member had one copy. This way, when members of our club go out to shop or spend money, they can bring this brochure along with them. They will be free to travel around the city and find a merchant who can offer discount services wherever they go. This brochure is the second ad feed back to the joining merchants, and it's a long-term ad feed back as well. With 300 thousand people in the audience, none of the print media outlets in Hsinghai have the ability to cover the ad, so the merchants' reports are very obvious. "

At this moment, Boss Ping's face was flushed red with excitement and impulse in his eyes. Qiu Tong pursed her lips and smiled, looking relaxed and a little proud of herself.

The chairman nodded with satisfaction.

At this time, Sun Dongkai raised a question: "Yi, I don't know if you've calculated the cost, but 300 thousand membership cards and 300 thousand booklets, printing costs is not a small matter."0

To this, I replied with confidence, "This one, no problem, no need for the group to pay a penny, can be achieved through the operation of the market. We had tried it before when we were doing the retail scraping card lottery, and it was a success. This time, I asked them in advance, they took the initiative to take on 300 thousand membership cards for free, the requirements were simple, adding their name and address to the corner of the front of the membership card, this way, 300 thousand membership cards won't be a problem.

At the same time, these 300 thousand exquisite booklets could be found on the cover cover, 2, 3, and the middle page. They could be used to mark out different advertising prices for different locations. If you wanted to expand the business publicity, you would have to pay for it. With the advertising fees, you could complete the printing of pamphlets. There might even be a surplus of money left over, and you could even make a profit. Furthermore, the pages in this booklet can also be advertised by our own press, or even other operating entities of the group. Naturally, these are all free of charge. "

Everyone listened and nodded. Boss Ping interrupted: "Hey — My Advertising Company wants to do image promotion too! Such a good form of advertising is still valid. It would be a pity not to do it. "

When Boss Ping said this, everyone laughed. The chairman pointed at Boss Ping and said: "You won't let go of any opportunity to expand your business."

Then I went on to say, "This is what I meant by three steps, after these steps, the Readers' Club will basically start operating. On this basis, the Readers' Club will be able to carry out a variety of activities, such as the reading group, the driving group, the driving group, the reading meeting, the reporter's first line and so on. Through the operation of the Readers' Club, readers get a discount service, merchants get high sales and free advertising returns, and we are the biggest winners. Not only does it increase the social influence of the group and increase the social visibility of the newspapers, but it also stabilizes the old subscribers and lays a solid foundation for the further expansion of the distribution of the newspapers.

Then, with a wave of my hand, I clenched my fist and brandished it once. With a sonorous and forceful voice, I said, "In short, what we paid for is a green leaf, and what we reaped was a spring. This is the springtime of Hsinghai, the springtime of Hsinghai. I believe that with the correct leadership of Group Party Committee, the cooperation and cooperation of all the departments in the group, and the excellent operation of Issuing Company, our Readers' Club will succeed, and our Readers' Club will definitely succeed! "

As soon as I said that, the chairman took the lead and applauded, followed by a round of applause in the small conference room.

In the applause, Sun Dongkai's eyes were filled with surprise and admiration, Boss Ping's with excitement and impulse, and Boss Qiu's with joy and relief.

Amidst the applause, Zhao Dajian wore an incredulous expression. Cao Teng was speechless. Cao Lee, on the other hand, had her mouth half open. She had even forgotten to clap.

The chairman then invited the participants to share their thoughts.

The result of the speech was a one-sided one, with all the media and department heads supporting my proposal without a doubt, and endless words of praise.

Boss Ping's final statement was the most provocative: "This is the most effective way to reflect the Party committee's intentions, this is the best way to bring into full play the operational advantages of the newspaper industry, this is the most effective way to reflect the close integration of newspaper business and business, this is the most effective way to embody both social and long-term economic benefits. This plan, I think, can be said to be unique, original, with great creativity and pioneering, is the most in line with the market law. "

The chairman and Sun Dongkai both laughed. Sun Dongkai said, "Boss Ping, you've used up all the good words. In a while, the chairman won't have any words to praise you anymore."

Everyone laughed, and the chairman laughed especially happily.

Then, the chairman looked at Sun Dongkai: "Old Sun, tell us what you think!"

Everyone quieted down.

Sun Dongkai said: "I think today's statements by Cao and Wu have their own characteristics and priorities, Cao's plan reflects the basic functions and commonalities between the newspaper and the readers, the middle standard, Wu's plan has bold innovation and pioneering nature, it is unique, new and can best reflect the intentions of the party committee leaders. I can see that both comrades have put in a lot of effort and thought about it. I think both of these plans are good. "

Sun Dongkai's speech was very careful and comprehensive.

Then, in connection with the Chairman, a statement was made.

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