193: C193 Implement

C193 Implement

The next day, at work. The proposal that the company handed to Sun Dongkai about the reader club was reviewed and then handed to the chairman, who then approved it.

Qiu Tong immediately summoned me, Cao Teng and Su Dingguo Zhao Dajian to a meeting to agree on a plan and measures for the division of labour.

According to the division of labor, each division of business would send out its own staff to be responsible for the development and signing of the alliance merchants in their respective regions, and each department was required to sign about 5000 franchises within half a month.

At the same time, Cao Teng was responsible for the establishment of the club and the contact of the newspapers in the group. He was responsible for the news and the continuous publication of the list of joining merchants.

According to the program and the chairman's approval, the membership card and the booklet of the list of subscribers require high quality, and, to operate according to the market mode, the group and the company do not pay for this part of the fee.

After the membership card production was completed, Su Dingguo was responsible for coordinating Zhao Dajian and arranging for the various Publishing Station Publisher s to release the membership cards.

Qiu Tong instructed us: "Our work is divided into three steps, the first step is to publicize our position, the second step is to sign the contracts between the members of the first and second departments, and the third step is to issue the reader club membership card and the booklet of the subscribers, and to begin to publish the names of the subscribers in the various newspapers and magazines in batches …"

Everyone listened attentively, while Zhao Dajian remained expressionless and silent.

"The guidelines for these three steps are related to each other step by step. Each step has to be steady and steady." Qiu Tong continued, "Another important job is the printing of membership cards and joining brochures. The chairman of the board has written instructions on the proposal to ensure high quality, which is related to the group's image and can not be roughly made up. At the same time, it is also necessary to conduct market sports, which are carried out on the principle of neither spending money nor doing well. "Yi Ke will be in charge of this."

I nodded.

"Taking into account the actual future work of the first and second divisions of the business, I have already arranged for an office to be allocated two vehicles from the company's working vehicle for the respective departments." Qiu Tong looked at everyone and said, "Cao Teng, Yi Ke, do you two know how to drive? Do you have a driver's license? "

Of course, Qiu Tong knew I could drive, so she was obviously asking.

Cao Teng and I nodded: "I can drive, I have a driving license!"

"Then I won't arrange for the pilots to drive." "The cost of maintenance and use of vehicles is covered from the cost of each department," Wu said.

After everyone had dispersed, I was left behind by Qiu Tong.

"Is there anything else? "Boss Qiu!" I asked Qiu Tong.

Qiu Tong nodded. "I want to talk to you about the issue of membership cards and the production of brochures."

I looked at Qiu Tong.

"Regarding the membership card and brochures, your plan is basically feasible. I am not worried about the membership card, but I am more worried about the booklet, which is 300 thousand copies. The printing cost is not a small number, although there are four booklets and an advertisement with an inserted page, but in order to ensure the overall quality of the brochure, you can't have too many inserted page advertisements." I don't know if the amount of money for this advertisement can meet the requirements for printing. "Also, the price of this advertisement page and how to make it work better, I suggest that you go talk to Boss Ping and see if you can get any good ideas from him."

My original calculation of the price of the brochure cover and the insert page advertising is inversely calculated, based on the total cost of printing the brochure into several pages to set the price.

As far as I'm concerned, as long as the advertising revenue can be printed, it's fine. I've never thought of the problem as insufficient.

As for the recruitment, I think it is relatively simple, it is the newspaper news sent out to wait for the advertiser to come to my door, the page is done.

Now that Qiu Tong mentioned her worries as well as the problem of how to be more effective, it triggered my thoughts. I nodded: "Alright, I'll go look for Boss Ping!"

"Let's see if we can produce any more small articles in these big articles!" Qiu Tong smiled at me and said, "I've discovered that there are more and more marketing people here. It's a miracle. Not only are we doing publishing, we're also learning to advertise. The scope is getting wider and wider."

I don't know anything about advertising and I've never been in contact with it, but I'm still very interested in new things.

Leaving Qiu Tong's place, I excitedly went to Boss Ping's office.

Boss Ping was alone in his office. When he saw me enter, he received me warmly, offered me cigarettes and poured me water. It made me feel embarrassed: "Hey — — Boss Ping, we are family, don't be so polite!"

"You are a rare guest! I have to properly entertain you! " Boss Ping laughed: "Bro, what can I do for you?"

"I dare not accept your advice, I am here for your advice! As for the reader club joining the merchant's brochure, it involves the advertising page, so I would like to seek Boss Ping's opinion. "

"Tell me your opinion first," Boss Ping said.

I told him what I was going to do.

After Boss Ping heard what I had to say, he pondered for a while and said, "According to your calculations, you only need to raise enough printing fees, right?"

I nodded. "No bigger appetite!"

"Bro, your line of thought is basically similar to my current advertising business. I am also dissecting the year-round advertising task given to me by the corporation into every month's media. Level after level of completing the task, everything is fine." "However, I am currently wondering if there is a better way to achieve greater benefit," said Boss Ping.

"What good idea have you come up with?" I looked at Boss Ping.

Boss Ping laughed. "I still can't come up with a good idea. I've been thinking about your booklet and was just about to look for you. You just happened to be here."

"Think about this booklet?" I looked at Boss Ping.

"Yes, my boy, don't underestimate this booklet. This is 300 thousand books, the number is huge, how many media outlets in Hsinghai can reach this number? Moreover, this pamphlet is not the same as our newspaper. After reading the pamphlet on the same day, you throw it away, and this pamphlet, which needs to be kept for a long period of time, needs to be used frequently for at least a year in order to have a sustained advertising effect. These 300 thousand pamphlets are distributed among the citizens and have a huge long-term advertising effect. So, I was thinking about how to make this brochure work better, and at the same time, I was trying it out to find a better way for my advertising business. "

I thought about what Boss Ping had said.

"In a market economy situation, the advertisement page is also a commodity. Since it is a commodity, then it should have the property of a commodity. Then, how to sell the commodity and how to sell it at a better price, there must be a lot to do!" Boss Ping looked at me and said: "Bro, use your brain and think of a new path. Let me think with you, maybe this booklet experiment will help us create a new path for the advertising business in the future."

Looking at Boss Ping's expectant and uncertain expression, I fell into deep thought. At the same time, I felt an inexplicable excitement in my heart. I knew that a new challenge had come.

I understand what Boss Ping means. He is not satisfied with his current way of doing advertising business. He wants to find a way to break through the bottleneck of development and revitalize the advertising business.

As for the 300 thousand booklets in my hands, he definitely has his own thoughts. It's just that, if he doesn't say it, he might be afraid of misleading me and affecting my thinking.

I began to think about the new subject.

In the afternoon, according to Qiu Tong's instructions, Cloud came to deliver the car keys to Cao Teng and me, each department equipped with a Poussin for work.

Clouds winked at me and smiled as they handed me the keys to the car.

After work, I went to the car and opened the door to get in. There was a faint fragrance coming from the car, and in front of the driver's seat hung a brand-new heart-shaped pendant, woven with fine wool.

I was looking at the pendant when the clouds came and stood in front of the door smiling at me. "Big Brother, is it nice?"

"Good!" "No," I said.

"I cleaned this car I gave you. I know you love cleanliness." Cloudy Heavens smiled and said, "I made this pendant specially for you. Do you like it?"

"Hehe …" I like it! " I said, looking at the clouds. "Where are you going?"

"Going off work!" Clouds said.

"Let's go, I'll send you back!" "No," I said.

Clouds didn't stand on ceremony. He opened the car door, got in, and sat in the front passenger seat.

Just as the car left the yard, I received a call from Haifeng: "Bird Person, what are you doing?"

"On the way back from work!" "No," I said.

"Un, alright. Let's have dinner together tonight!" Haifeng said, "I haven't seen you in a while. You're too busy. I've just straightened out my work and we'll gather together tonight."

"Alright, where are you?"

"On the way to the airport!" Haifeng said.

"What?" I started.

"Haha, I had originally wanted to give you a pleasant surprise, but since you asked, I won't hide it from you. Hai Zhu will be arriving at the Hsinghai in a while, I'll pick her up."2

So it turns out that Hai Zhu was coming. I smiled and said, "Alright, then you can take Hai Zhu to have dinner with us. We'll have dinner together."

"F * * k, 4 people! Do you even have outsiders? Then forget it, let's not eat together anymore!" Haifeng said.

"I was with the clouds and was just about to send them home!"

"Ahaha, Cloud? Good, good! Together, call together! They must be calling for us. " Haifeng said happily.

I made an appointment with Haifeng, hung up the phone, and said to Yun, "Let's have dinner with Haifeng and Hai Zhu."

Yun Xiao was a little hesitant. "Why don't you two have a gathering? I'm not going. I'll just go back and make my own food."

"No need, Haifeng welcomes you very much. I heard you are with me, so I told you to go. Go, it's more lively now that there's more people!" "No," I said.

Cloud listened to me and no longer said anything.

Half an hour later, I met up with Yun and Haifeng and Hai Zhu in a porridge shop and sat down in a box.

Haifeng and Hai Zhu were both very warm to the clouds, but I felt that their starting points were a little different.

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