C1186 Wang Dong Returned
Brother De brought a piece of good news to Qin Feng. After the research of the top management of White Dew Company, they decided to hold a signing ceremony for the new White Dew album in Mishang.
"Aren't you afraid that our reputation will implicate White Dew?" After receiving Brother De's reply, Qin Feng asked a question.
He was not being sarcastic, but he was really worried about Bai Lu.
Other people could only see the glory of the stars on the surface, but they would not know what they had sacrificed behind the glory.
Qin Feng had never thought that Mi Shang's recent controversy would bring trouble to White Dew. Although Liu Qing had worked hard, the general public opinion now leaned more towards Mi Shang.
However, Mi Shang's matter had caused quite a bit of trouble. In the end, many people were still skeptical. There were also people who firmly refused to believe that Mi Shang was innocent.
There had never been any criticism on Bai Lu. Qin Feng did not know whether it was good or bad to involve Bai Lu.
If these words came out of someone else's mouth, Brother De might have to savor them. However, it was Qin Feng who said this. Brother De understood that he meant no harm. He explained with a smile, "It's nothing. In fact, we need a certain degree of controversy. Only when there is controversy will there be a topic of discussion. Only when there is a topic of discussion will it be called publicity."
"Moreover, your Mi Shang's positive reputation is far greater than negative. It will not affect White Dew much."
Brother De didn't tell Qin Feng one thing. The reason why he chose Mi Shang was because Bai Lu insisted. Otherwise, the higher ups of the company were not willing to take this risk.
"That would be best..." Qin Feng said.
Michan Mall, in Mi Na's office. Mi Na was overjoyed when she heard Qin Feng's report. "Is this true? It's really great."
Mi Na could not help but be happy. Although the public opinion had completely reversed and Mi Shang was no longer a despicable company that everyone despised.
However, Mi Shang's current situation did not improve much.
The most fundamental reason was that all of this did not turn into actual benefits.
Many people knew about this news. At most, they would say that Mi Shang was framed. After that, they were the same as before. They would buy whatever was cheap.
Mi Na urgently needed one. She could convert everything from before into an explosive point of sales.
Although they were already prepared for this, the broadcast of the Anniversary Celebration Gala would definitely allow many customers to enter the Michan Mall's main gate.
However, Mi Na felt that this was far from enough.
Changkong was still overbearing. Countless companies that had conflicts of interest with Mi Shang were also rubbing their fists and palms behind him. They were waiting for Mi Shang to reveal his weakness. Or perhaps the two companies would be defeated in the same way, letting them reap the benefits of others.
Mi Na did not expect Qin Feng to give her another surprise at this time.
White Dew was a very influential star in the country.
Usually, her new album signing would be very influential. And now, at this critical moment, it would definitely have a huge impact on Mishang's reputation. At the very least, White Dew's fans would no longer doubt Mishang.
"Vice President Lee, go and prepare a detailed plan now. It would be best to do it before this afternoon." Mi Na ordered.
"Understood!" Qin Feng nodded in agreement.
As a matter of fact, Qin Feng did not plan anything. However, he was the vice president. There were some things that he didn't need to do personally. He directly handed the task to Liu Qing.
As for the original department head, Manager Zheng... I'm sorry, Qin Feng had completely forgotten about him.
Liu Qing did not disappoint Qin Feng. In less than half an hour, he had finished his plan.
Seeing Qin Feng's face full of doubt, Liu Qing explained, "We have already started this plan a long time ago. Now, it is just adding white dew."
Mi Na seriously read the plan Qin Feng handed over and said with a loud voice. "No problem. You guys go ahead and do it. As for the budget, I will inform the finance department. Use as much as you can. You must try to do it best."
Qin Feng and Liu Qing promised at the same time, "Yes, Chairman!"
That afternoon, such a piece of news appeared on Bailu Tieba.
White Dew's album "One" was officially released. White Dew would hold a signing ceremony in Shangjing City's Michan Mall.
"What? Bai Lu actually held a signing ceremony in such a place? I remember that Michan Mall has a bad reputation."
They must have received money. Don't these companies always do this kind of thing? They spend a lot of money to get celebrities to endorse and cheat fans of their money. " I always thought that White Dew was a good person. Now it seems like that's all there is to it! "I don't believe in celebrities anymore."
Disdain. The two upstairs definitely aren't White Dew's fans. We, White Dew, firmly support White Road. Black, get lost. "
"Lushui reporting, White Dew + 1"
"Tch, brainless fans and whatnot, don't they have brains? This was obviously a scam. Bai Lu actually went to that black-hearted company to advertise. She definitely isn't clean either."
Mom! "
However, on the first few floors, Bai Lu's Tieba forum had a chaotic battle. The thread that had originally only introduced White Dew's signing had become a battlefield between White Dew and the anti-White Dew people.
And all of this was seen by Qin Feng once again. He asked Liu Qing with sweat: "It's this again. Can't you play some other tricks?"
Liu Qing grinned and let out a cunning laugh. He was a completely different person than usual. "Hehe! Manager Li, you don't know this, do you? His methods were not based on the old and new, and he did not need to play too many tricks. The most important thing about online marketing is to raise the topic. "As long as the topic is raised, the purpose of publicity will be achieved."
Qin Feng was not in a good mood. Aren't you afraid that it will negatively affect White Dew? "
Liu Qing said, "Don't worry, Director Li. I won't affect White Dew by doing this. Instead, it will benefit her."
Sure enough, it didn't take long before a top post appeared on White Dew's Tieba forum.
"Dew people gather and seek justice for White Dew!"
The content of the post was too long, and Qin Feng didn't have the patience to continue reading it. He browsed through the post roughly because White Dew's reputation had been tarnished. He encouraged his fans to participate in the signing ceremony and shut the mouths of those who did not think well of White Dew.
Bai Lu's Weibo also sent a message at the right time. He told his fans to keep a low profile and not to be incited by others.
The moment this message was sent, Bai Lu's fans were even more moved.
"Look, how much does White Dew care about our fans? Those who think that Bai Lu was bribed, what kind of attitude do you have?"
Qin Feng was still wondering why Bai Lu's Weibo post reacted so quickly.
He only found out after the incident that as a bridge between celebrities and fans, Weibo almost represented the image of the celebrities. Therefore, although this Weibo post was nominally exposed, there was actually a specialized team managing it.
To put it bluntly, what was said on Weibo didn't have much to do with Bai Lu herself.
However, that wasn't important.
What was important was that Liu Qing's follow-up plan had also been activated. What about the online lottery, the album that was signed by a celebrity, and so on and so forth.
Qin Feng had seen through it anyway. Liu Qing's plan was just one sentence. As long as he bought something from Mi Shang, he would be able to get the album.
These albums were not only for show, but also the autographed albums of other stars who had come to Mi Shang's Anniversary Celebration.
Mi Shang's appearance fee was not for nothing. Although he could not ask them to participate in another promotional event and get dozens of autographed albums, it was not too difficult.
This time, it completely ignited the enthusiasm of the fans.
Especially Super Star Liu's album, it became a hot commodity. Although Super Star Liu was easy-going, his identity was still there. He had been famous for decades. Whether it was quality or quantity, his fans were not comparable to Bai Lu.
It was because of Super Star Liu's huge number of fans that his autograph became a hot commodity. Many of Super Star Liu's fans came to Mi Shang several times a day in order to get Super Star Liu's album.2
Before the signing of the White Dew Sales Meeting had even started, Mi Shang's sales had already started to increase substantially.
On the day of the signing ceremony, Qin Feng had seen what a big star was.
The fans who came to participate in the signing of White Dew filled the square in front of the Michan Mall's main entrance. They almost couldn't stand it anymore.
After signing the names for a few hours, White Dew was so tired that she could not even lift her arms. It was the leader of the White Dew fan group who noticed her strange behavior and suggested that the fans should disband. He did not want her to be too tired.
White Dew seemed to be very busy. After the signing ceremony, she left in a hurry. Qin Feng did not even say a good word to White Dew.
On this day, Mi Shang could be said to be at full power. The day was White Dew's signing ceremony, and the night was Mi Shang's Anniversary Celebration Gala.
Although Qin Feng had always placed high hopes on this gala, he also knew in his heart that this was after all just Michan Mall's Anniversary Celebration Gala Gala. Although it was broadcasted according to his plan, it was not certain how much impact it would have.
The next morning, Qin Feng received feedback from other shopping malls all over the country one after another.
The reaction of the evening party was actually not bad. After all, many of the stars that appeared that day were physically powerful. Moreover, the age range they covered was especially wide. Quite a few television stations' viewership ratings had increased quite a bit. Of course, this had something to do with Liu Qing's previous publicity.
Because of the success of the Anniversary Celebration Gala, a group of older people walked into Michan Mall.
Following that, Mi Na did not do nothing.
Cooperating with domestic charity organizations, they launched an activity where you buy things and I donate. In an instant, most of the people who still had some complaints about Mi Shang shut their mouths.
The remaining hardcore people could be completely ignored.
In front of Mishang's series of methods, the promotion plan of Vastsky Mall was no longer effective. Thus, they silently canceled the promotional strategy of harming the enemy with a thousand or eight hundred losses.
Mi Na and Qin Feng clapped their hands in celebration. This time, the plan was completed very well and very well in line with Mi Na's requirements. They did their best to save as much budget as possible.
While they were celebrating, Mi Na's assistant gently knocked on the door and walked in. "Chairman, that... that..."
Mi Na frowned and said, "If you have something to say, just say it. Why are you hesitating?"
The assistant said with a serious expression, "Chairman, Director Wang is back. He said he wants to see you?"
Mi Na and Qin Feng looked at each other when they heard that.
Qin Feng was puzzled. "Why did he come back at this time?"
"How do I know?" Mi Na frowned and instructed. "Let him in!"
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